Find your dream home

Thinking about Selling Your Current Home This Year?

A well-priced home is the key to a quick sale, regardless of location or condition. I'm here to guide you through the process of getting your home ready for sale, timing the sell/purchase timeframe, ensuring your home gets top dollar, and making the in-contract process as seamless as possible.

Be sure to keep in mind the following information when deciding on your sale price:

What Doesn’t Matter when pricing your home:

• Repairs and certain types of improvements: Maintenance preserves a home’s value but does not create value. If a home repair is considered required maintenance, it shouldn't be added to the market price of your home.
• Original purchase price: The market has likely changed since you bought your home. Regardless of original purchase price, homes sell based on current market value.

• Seller’s need for a specific bottom line: For example, just because a seller is purchasing a home in a more expensive area doesn’t mean the added cost can be passed along to the buyer of their old home. The home's value is determined by the current market and the Buyers making up that market.
• Over improvement: Home improvements should be made for the owner’s enjoyment. Not all Buyers are looking for the same features or place the same value as you when it comes to improvements and updates.

Pricing too high is a bad strategy because:

• You lose the excitement generated from a new listing. Buyers are hitting the refresh button on their home search several times a day to see NEW listings. Most do not circle back to listings that have been on the market until they think enough time has passed to ask for a price reduction (2-3 weeks).
• You lose qualified prospects. Many Buyers have a set purchase price in mind for the area they are looking in and may miss your overpriced home.
• You help other, more competitively priced homes sell first. Overpricing your home sets up nearby homes to look like a better value.
• Appraisals protect Buyers from overpricing. Unless the Buyers have included an appraisal gap clause in their offer, you may be renegotiating purchase price if the appraisal value comes in low.

I take a comprehensive approach to marketing your home

A search for prospective home buyers should utilize many platforms:

• Marketing and social media
• Searching buyer profiles to match your home to qualified buyers.

• Notification of potential matches within two days of placing your home on the market.
• Full-color brochures for in-home use during showings and tours.
• I strongly encourage staging at least 3 rooms of your home.
• Professional photography is a must.
• At least 1-2 Open Houses in the first weekend on the market. Typically a Thursday or Friday evening Open House to start.
• Virtual tours, websites, and other online strategies to bring more qualified buyers to your home

Relationship marketing

• Advertise your home on the Multiple Listing Service (MLS).
• Place your home on the Area Realtors Open House Tour.
• Direct market to area REALTORS.
• Texts, calls, and emails to other REALTORS.
• Added your home to my office's email list and conference call.

Be sure to check out my Testimonials section! My client satisfaction speaks for itself. I'm here to serve you and relieve much of the stress of selling your home.